NWLC Attendee Profile

About NWLC attendees
Median Age: 45
62% are male
38% are female
71% are employed by the church
92% are the purchase decision maker
Top reason for attending the conference is discovering new resources.

NWLC attendees role in the church
83% worship leaders
55% band members
43% music directors
26% vocal team
30% media team
19% youth ministry
18% songwriters
18% choir members
16% are on the programming team

Companies NWLC attendees want to connect with
64% visual media
63% audio visual
59% Christian music publishers
58% computer software
53% planning software
47% musical instruments
31% website development
29% Christian book publishers
27% copyright information
18% record labels
17% non-profits
15% church building / design

Media tools NWLC attendees use in services
93% projected lyrics
64% videos produced by Christian producers
60% movie snippets
58% self produced videos
40% streaming services
27% special lighting effects

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