readerprofile

About our readers
Median Age: 45
69% are male
31% are female
47% are worship leaders
37% are pastors
32% are ministers of music
83% are employed full / part-time by their church
45% plan to continue their education at a Christian college / seminary

Our readers are involved in the final purchase decision
81% congregational music
75% audio / visual equipment
80% sound equipment
68% musical instruments

About our readers’ churches
81% have choral group or choir
91% have youth choir
$400 is the average spent on music for choirs / choral groups in the past year
71% have a worship band or orchestra
47% are building or expanding
72% evaluate / review their insurance plan annually
54% participate in and / or give to non-profits annually
73% have an annual budget of more than $100,000
27% have an annual budget of more than $500,000

Our readers interests
94% purchased Christian music in the past year
95% purchased Christian books in the past year
81% attended a seminar / convention in the past year
72% attended a Christian concert in the past year

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